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	<title>Future Technology &#187; Business</title>
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	<link>http://www.ncba.info</link>
	<description>Technology is My Life</description>
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		<title>Business Home Internet Marketing Opportunity Work &#8211; Real Rewards of a Business of Home Internet Marketing</title>
		<link>http://www.ncba.info/2011/12/business-home-internet-marketing-opportunity-work-real-rewards-of-a-business-of-home-internet-marketing/</link>
		<comments>http://www.ncba.info/2011/12/business-home-internet-marketing-opportunity-work-real-rewards-of-a-business-of-home-internet-marketing/#comments</comments>
		<pubDate>Sun, 18 Dec 2011 00:44:07 +0000</pubDate>
		<dc:creator>toniayis</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Home]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[opportunity]]></category>
		<category><![CDATA[real]]></category>
		<category><![CDATA[Rewards]]></category>
		<category><![CDATA[work]]></category>

		<guid isPermaLink="false">http://www.ncba.info/?p=1705</guid>
		<description><![CDATA[The internet has provided us with an immense load of opportunity to make money online. Learning to market your products and services online can proof to be a much more lucrative business than continue working in the old practical way. &#8230; <a href="http://www.ncba.info/2011/12/business-home-internet-marketing-opportunity-work-real-rewards-of-a-business-of-home-internet-marketing/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">The internet has provided us with an immense load of opportunity to make money online. Learning to market your products and services online can proof to be a much more lucrative business than continue working in the old practical way. As you pursue the lucrative opportunity online, you can be sure that your products or services are reaching towards a larger targeted market.<span id="more-1705"></span></p>
<p style="text-align: justify;">Even better when you learn on how to start your own home internet marketing business, you practically get to make real money online whenever and wherever as long as you have an internet connection and a computer or laptop. This will proof to be very suitable for housewives, students or anyone that are finding means of getting extra income online. If done successfully, you may even build a very rewarding internet business that will be able to sustain yourself financially. <strong><strong>Business Home Internet Marketing Opportunity Work</strong></strong></p>
<p style="text-align: justify;">There are many means on how you can profit from your own home internet marketing business. Depending on your personal preference and budget, you will most likely be finding the best means that would suit to your interest to make money online. By working online, it doesn&#8217;t matter if you are disabled, students, unemployed, housewife or for whatever reason that may be stopping you from earning a decent income offline. Setting up your own profitable home internet marketing business is fairly easy and generally doesn&#8217;t take one to be an expert or genius. As compared with offline business, the online business saves you so much time and expenses and is possible to generate greater revenues. Do not forget about the fact that it has a lower risk as well.</p>
<p style="text-align: justify;">Having your own lucrative business online provides you with a greater freedom to spend more time for yourself. You practically get to work anywhere even at the comfort of your own home and effectively you will never be bound to a strict routine. Basically, you get to be your own boss and have every bit of the profit to yourself. What are you waiting for? Many have successfully attained financial freedom working online. It is time that you step up and never miss a second minute on such a profiting home internet marketing business. Start making real money online right now. <strong><strong>Business Home Internet Marketing Opportunity Work</strong></strong></p>
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		<title>PAVE Software and Why it Helps Your Business Presort Mail Properly</title>
		<link>http://www.ncba.info/2011/12/pave-software-and-why-it-helps-your-business-presort-mail-properly/</link>
		<comments>http://www.ncba.info/2011/12/pave-software-and-why-it-helps-your-business-presort-mail-properly/#comments</comments>
		<pubDate>Fri, 09 Dec 2011 00:44:16 +0000</pubDate>
		<dc:creator>toniayis</dc:creator>
				<category><![CDATA[software]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Helps]]></category>
		<category><![CDATA[Mail]]></category>
		<category><![CDATA[PAVE]]></category>
		<category><![CDATA[Presort]]></category>
		<category><![CDATA[Properly]]></category>

		<guid isPermaLink="false">http://www.ncba.info/?p=1711</guid>
		<description><![CDATA[Your business needs PAVE Software solutions because it is a powerful tool to maximize your company&#8217;s profitability and maintain accuracy with your data and customer profiles. The PAVE software program has been developed in collaboration with the mailing industry to &#8230; <a href="http://www.ncba.info/2011/12/pave-software-and-why-it-helps-your-business-presort-mail-properly/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">Your business needs PAVE Software solutions because it is a powerful tool to maximize your company&#8217;s profitability and maintain accuracy with your data and customer profiles. The PAVE software program has been developed in collaboration with the mailing industry to assess pre-sort software while determining the accuracy of the sorting address files according to the DMM standard. This software (PAVE) is available only to the software and hardware developers. Companies that design pre-sort software or develop pre-sorting equipment for re-sale or internal use usually avail of the PAVE software.<span id="more-1711"></span></p>
<p style="text-align: justify;">This program is a process which evaluates and verifies the pre-sort products manufactured by developers, however, the software does not guarantee acceptance of mail prepared by PAVE certified hardware and/or software personnel. Incidentally it, however does provide national approval of computer generated facsimiles of USPS postage statements, standardization of documentation and other pre-sort documentation.</p>
<p style="text-align: justify;">The USPS defines a PAVE certified software product as a pre-sorting product with source codes specifically written to operate on a particular platform or operating system while being assigned a specific version number. Many products use different language compilers to process files within different operating systems or on different hardware platforms. In order to maintain the highest standards of quality assurance, PAVE certifies each product that operates on a particular platform with the correct version number.</p>
<p style="text-align: justify;">One platform is tested on the basis of test files ordered while additional platforms would be tested randomly. PAVE software evaluates each platform of the pre-sort product separately and would issue a certificate for each platform that meets the PAVE accuracy standards. This mailer&#8217;s postal automation software prepares the client&#8217;s mailing list to meet USPS requirements for maximum discounts in mailing. Such PAVE certified software verifies and standardizes addresses for maintaining address accuracy.</p>
<p style="text-align: justify;">This system eliminates duplicate records, postal re-sorts to the lowest rate possible and prints bar coded labels, tags and required postal forms. PAVE certified by the USPS guarantees highest level of address accuracy for correct delivery and assures direct mail savings. The top functioning highest quality mail management software program, PAVE, performs all the necessary tasks for complete mail preparation to maximize the client&#8217;s profits while ensuring time saving.</p>
<p style="text-align: justify;">This most sought after and stable software consistently complies with all US postal service links, accurately corrects and validates addresses for improved mail delivery. It also identifies and removes costly duplicates in client&#8217;s data base while providing superb technical support even offering money back guarantees in case of non performance.</p>
<p style="text-align: justify;">This software is an extremely handy tool for efficient management of data dependent business based primarily on consumer data bank. In the business world, incorrect data can be damaging to any company. If the addresses are inconsistent or inaccurate, the company suffers the cost of resending mails, losing customers and eroding its reputation in the competitive market. Direct mailing is a big business as certain products are more appealing to certain customers. A mailing list created by using this sophisticated software helps in a big way in targeting the right customers while validating records and its contents.</p>
<div style="text-align: justify;">
<p>Anchor Computer Software provides amazing solutions for maximizing the quality of USPS addresses from mailing lists. They offer PAVE Software solutions to large and small companies and Mail Presort to the public as well.</p>
<p>&nbsp;</p>
</div>
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		<title>Business Phone line System &#8211; Effective way to run a successful business</title>
		<link>http://www.ncba.info/2011/03/business-phone-line-system-effective-way-to-run-a-successful-business/</link>
		<comments>http://www.ncba.info/2011/03/business-phone-line-system-effective-way-to-run-a-successful-business/#comments</comments>
		<pubDate>Tue, 29 Mar 2011 00:44:19 +0000</pubDate>
		<dc:creator>toniayis</dc:creator>
				<category><![CDATA[phone]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Effective]]></category>
		<category><![CDATA[line]]></category>
		<category><![CDATA[successful]]></category>
		<category><![CDATA[System]]></category>

		<guid isPermaLink="false">http://www.ncba.info/?p=1713</guid>
		<description><![CDATA[If you are running a business then an effectual and clear communication is vital for a successful business. Hence, selecting a right business phone line is very important which sets up the communication among you and your business clients, staff &#8230; <a href="http://www.ncba.info/2011/03/business-phone-line-system-effective-way-to-run-a-successful-business/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">
<p style="text-align: justify;">If you are running a business then an effectual and clear communication is vital for a successful business. Hence, selecting a right business phone line is very important which sets up the communication among you and your business clients, staff and vendors directly. It has been proved that for the success of business whether it is of large, small and medium scale of enterprise, these systems plays great role and proved to be economical and valuable. Some companies consider the system to be complex but cannot ignore the convenience provided by it. Now, there are various service providers in the market that they are providing reasonable business phone answering machine.<span id="more-1713"></span></p>
<p style="text-align: justify;">Benefits of having a reliable answering service</p>
<p style="text-align: justify;">It is simple to handle calls from anywhere and though you are out of from your office. With the help of business phone line answering machine you can reduce your phone bills and only you have to pay reasonable monthly bill. Now, no need to spend hours in attending phone calls and you can focus on your business.</p>
<p style="text-align: justify;">Well-organized Call managing Service 24/7</p>
<p style="text-align: justify;">With an answering system your works get much easier and with no delay all incoming calls are answered by call answering machines. If nobody is there to attend phone calls then all incoming calls are attendant by auto responders with a professional way. Your call can be directed to your numbers directly if you are not in the office or you are somewhere else. There are many features you will get with answering machines and these are like: Call conferencing, Dial by name, Fax, Dial by extension etc.</p>
<p style="text-align: justify;">The business phone line systems are available in market in a wide range and you can choose the best plan at affordable rate for you. With its easy to use and quick responding features, you will have great benefit in your business.</p>
<p style="text-align: justify;">You will get the features like:</p>
<p style="text-align: justify;">Caller Id Call forwarding Auto attendant Recording of the calls Conference calls Multiple line capability Auto attendant Speaker phones Voice mail facility</p>
<p style="text-align: justify;">To choose the best business phone line you can browse internet and there you will get large information and you can compare features among many service providers. You can also have agents number who can guide you for selecting the right system.</p>
<p style="text-align: justify;">Nowadays market is flooded with large collection of business answering machines and many providers are providing great discounts on their products. So, availing right answering machine for your business is not a big deal now. Only you have to choose the best suitable plan for you according to your business need.</p>
<p style="text-align: justify;">We all know that voice plays a vital role for a successful business and whether it is easy PABX connectivity or a customized voice solution, you will get the best technology. At a very reasonable rate you will have a good automatic call responding machine and you can spend your valuable time for your business. Every successful business is having answering machine so consumers don’t get irritate of calling again and again.</p>
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		<title>Small Business Internet Marketing Promotion</title>
		<link>http://www.ncba.info/2011/03/small-business-internet-marketing-promotion/</link>
		<comments>http://www.ncba.info/2011/03/small-business-internet-marketing-promotion/#comments</comments>
		<pubDate>Sat, 26 Mar 2011 00:44:23 +0000</pubDate>
		<dc:creator>toniayis</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Promotion]]></category>
		<category><![CDATA[Small]]></category>

		<guid isPermaLink="false">http://www.ncba.info/?p=1716</guid>
		<description><![CDATA[Internet Marketing for Small Business &#8211; The Basics If you aren&#8217;t already familiar with internet marketing for small business, it is important to know just the influence it can have for your business in generating a larger consumer base. The &#8230; <a href="http://www.ncba.info/2011/03/small-business-internet-marketing-promotion/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">
<p style="text-align: justify;">
<p style="text-align: justify;">Internet Marketing for Small Business &#8211; The Basics<br />
If you aren&#8217;t already familiar with internet marketing for small business, it is important to know just the influence it can have for your business in generating a larger consumer base. The processes involved in web marketing are a bit different than that of traditional marketing, but offer a much stronger approach. The actual impact web marketing campaign can have for a small business is well above that of traditional marketing, allowing small businesses to target the most consumers with ease and great management of the venture. Marketing through the internet provides a highly effective management of the marketing attempts and provides several tools and resources that are also quite effective in marketing any small business to great heights.<span id="more-1716"></span></p>
<p style="text-align: justify;">Internet Marketing for Small Business &#8211; Creating an Optimized Site<br />
The first step to any internet promotion venture is to ensure that there is an optimized site. Search engine optimization (SEO) is becoming a large figure in marketing today, and involves several processes that must be performed appropriately.</p>
<p style="text-align: justify;">Keyword research and development<br />
Keyword placement through text, tags, and descriptions<br />
Back linking and link exchange<br />
Registration with search engines</p>
<p style="text-align: justify;">From the very moment you choose a site, SEO should be on your mind. Internet marketing for small business is a powerful venture but even the start must be appropriate. Small Business Internet Marketing Promotion</p>
<p style="text-align: justify;">Internet Marketing for Small Business &#8211; Targeting the Audience through the Search Engines<br />
As you begin your internet marketing venture, you will realize that you are considering your audience in every step of the way. You choose keywords that are likely to be searched by your target consumers, and you are exchanging links with other sites that your target consumers are using. The thing is, internet marketing for small business has another target in mind: search engines. The most popular search engines include:</p>
<p style="text-align: justify;">Google<br />
Yahoo<br />
Bing<br />
MSN</p>
<p style="text-align: justify;">SEO should play a key part in your internet marketing for small business efforts. You are targeting these search engines as well, seeking to be indexed as much as possible, receiving the highest search engine ranking possible. Why? Mainly because your target consumers get online and choose one of these search engines to search for what they need. They type a few words in the search bar and there is a search engine results page that shows up and you want to be at the top, because 9 times out of 10, your target consumers are choosing between the first 10 sites as the business for their needs. Small Business Internet Marketing Promotion</p>
<div style="text-align: justify;">
<p>&#8220;Always dream of having Financial Freedom but having no clue?</p>
<p>Check out #1 Small Business Internet Marketing Promotionand start earning Passive Income forever!</p>
<p>TryMaverick Money Makers|The Club and change your life forever!&#8221;</p>
</div>
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		<title>How Bespoke software can improve your business</title>
		<link>http://www.ncba.info/2011/02/how-bespoke-software-can-improve-your-business/</link>
		<comments>http://www.ncba.info/2011/02/how-bespoke-software-can-improve-your-business/#comments</comments>
		<pubDate>Sat, 12 Feb 2011 00:51:30 +0000</pubDate>
		<dc:creator>toniayis</dc:creator>
				<category><![CDATA[software]]></category>
		<category><![CDATA[Bespoke]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Improve]]></category>

		<guid isPermaLink="false">http://www.ncba.info/?p=1755</guid>
		<description><![CDATA[Today Computers are an indispensable business tool without which many business simply could not operate. Not only can these machines save you time and money some of their tasks would simply be impractical for your workforce to perform, but are &#8230; <a href="http://www.ncba.info/2011/02/how-bespoke-software-can-improve-your-business/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">Today Computers are an indispensable business tool without which many business simply could not operate. Not only can these machines save you time and money some of their tasks would simply be impractical for your workforce to perform, but are you really getting the most from your machines?<span id="more-1755"></span></p>
<p style="text-align: justify;">Within your business you probably have many computers all using off the shelf software, which for many tasks they are perfectly suited for, but when it comes to the software you use to operate your organization the packaged software often comes up short.</p>
<p style="text-align: justify;">This isn&#8217;t the fault of the developers of the software, they are simply creating a solution which is useful to the vast majority of their customers, but at some point pre-built software operates in such a different way to your business that it becomes an obstacle to overcome.</p>
<p style="text-align: justify;">Consider the software you use for your business. You probably have an accounts package, stock control software and electronic point of sale software – none of which communicate with one another and depend on your staff to key in data from one system to another. Each of these systems in their own right are excellent solutions and serve you well but the man hours needed and the inevitable degree of human error is bothersome and costly. This is where bespoke software can help.</p>
<p style="text-align: justify;">A bespoke application is written to your specification and can be built to operate exactly as you wish your business to operate. For example: A bespoke EPOS system could automatically update your Stock Control and Accounts software immediately after a transaction is completed, eliminating the need for your staff to update the two systems by hand. A fully bespoke solution could combine all three of these systems into one and automate most of your back office operations.</p>
<p style="text-align: justify;">It is also incredibly difficult to have off the shelf software modified as you need when your business grows or changes in the way it operates. A bespoke application however can be modified and improved upon whenever you need.</p>
<p style="text-align: justify;">Lets take another example:</p>
<p style="text-align: justify;">Gary runs a small chain of Sandwich Bars and currently uses off the shelf software for his accounts, stock control and EPOS. There is a significant overhead of administrating his business as data must be collected from each of his stores manually and then hand typed into each of the software applications. As Gary is on a tight budget a complete bespoke solution is beyond his reach.</p>
<p style="text-align: justify;">He selects a local development team and they recommend that a custom EPOS system is built which will update both his existing accounts and stock control systems automatically over the internet. Not only will the system save him having to collect data from each store by hand but man hours saved typing this data into each of the applications he needs to run his business.</p>
<p style="text-align: justify;">Later Gary decides he is going to improve the way his business works and decides that he wants the customers themselves to build their own Sandwich in store.</p>
<p style="text-align: justify;">His developers could recommend that the EPOS system is extended to allow customers to select the components of a Sandwich and build their own from touch screen terminals while in the store. The details of the customized Sandwich would then be sent to the appropriate screens for staff to prepare the Sandwich. The new extension could also collect payment from the customer once they have completed their order.</p>
<p style="text-align: justify;">After the development Gary not only finds that he has saved money on the administration of his organization but has gained a competitive edge. With customers creating orders themselves via the touch screens and many paying at the terminal his staff are free to serve more customers and can prepare meals faster.</p>
<p style="text-align: justify;">Additionally a new opportunity becomes possible. With the computers themselves collecting orders and payment in store only a small amount of work is needed to enable customers to place orders over the internet – opening the door to a potentially new untapped source of customers.</p>
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		<title>Software vs. Hardware Business Models</title>
		<link>http://www.ncba.info/2011/01/software-vs-hardware-business-models/</link>
		<comments>http://www.ncba.info/2011/01/software-vs-hardware-business-models/#comments</comments>
		<pubDate>Sun, 30 Jan 2011 00:50:51 +0000</pubDate>
		<dc:creator>toniayis</dc:creator>
				<category><![CDATA[Hardware]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Models]]></category>
		<category><![CDATA[software]]></category>

		<guid isPermaLink="false">http://www.ncba.info/?p=1739</guid>
		<description><![CDATA[CAPITAL REQUIREMENTS One of the larger differences is that software companies generally require much lower capital to reach profitability and continued growth. This is primarily because of the lack of need to invest in expensive semiconductor development tools, semiconductor masks, &#8230; <a href="http://www.ncba.info/2011/01/software-vs-hardware-business-models/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">CAPITAL REQUIREMENTS<br />
One of the larger differences is that software companies generally require much lower capital to reach profitability and continued growth. This is primarily because of the lack of need to invest in expensive semiconductor development tools, semiconductor masks, manufacturing plants/equipment, manufacturing engineering personnel, unfinished goods inventory, higher cost of finished goods inventory, etc. So except for startups backed by substantial institutional capital, it&#8217;s much easier to startup software companies compared to their hardware counterparts.<span id="more-1739"></span></p>
<p style="text-align: justify;">MARGINS<br />
Another important area where software companies have an advantage is in margins—both in the area of typical gross margins, as well as the potential for higher net margins. This is primarily due to the negligible cost-of-goods-sold for most software companies.As a result, it easier for software companies to get to profitability, and if a large market is found, sustain profitability. Remember, throughout this article I am talking &#8220;on average&#8221;. There are hardware businesses with excellent gross margins (dominant semiconductor companies come to mind) as well. But in general, this is an area where the advantage goes to software.</p>
<p style="text-align: justify;">PRICING<br />
The big difference here also is related to product cost. The major difference comes down to product cost, which in the long run creates a floor for anyone who would actually like to make a profit. While optimal pricing of hardware or software should be based upon a value-based approach—with market segmentation as the key However, I rarely find this to be the case in my consulting practice—whether the company markets a software or hardware product.</p>
<p style="text-align: justify;">In the hardware business, you tend to see a lot of simple pricing models that are cost-based. For software businesses, the negligible product cost can be the other end of the proverbial double-edge sward when it comes to pricing. In a competitive market, you may see competitors in software markets literally &#8220;give away&#8221; the initial product, and rely on the upgrade stream to make a profit downstream. This can strain the profitability of the entire segment, and in severe circumstances, can suck all the profit from the market. You see this scenario most often started by weaker competitors, or in markets where switching costs are high. While hardware pricing can be even more competitive generally, it is less likely for a weaker competitor in a hardware market to introduce a &#8220;zero-margin&#8221; program. This is because it is often tougher to hang onto a customer in the second generation (if the market has commoditized), and the market leader often has a gross margin advantage—making it an ill advised maneuver other than as an attention-getting, short-term promotion.</p>
<p style="text-align: justify;">DISTRIBUTION<br />
The advent of the Internet has created a major difference in distribution between software and hardware companies, where there was very little difference in the past. It has made direct distribution much more practical for small software companies, in markets where a simple download is practical. For those companies which aren&#8217;t direct-only, distribution is similar for hardware and software companies. Traditional distribution through third parties tends to be very similar, although higher inventory costs are still a burden that hardware companies need to manage more closely, both for in-house finished goods and those held by the channel.</p>
<p style="text-align: justify;">DEFENSIBLE STRATEGIC ADVANTAGE<br />
This is an area in which software and hardware markets have both similarities and large differences. Both hardware and software companies value patents as a form of providing a sustainable competitive advantage. But in my opinion, the inherent malleability of software makes patent protection less useful in software than in hardware. It is easier to &#8220;find another way&#8221; of accomplishing the same end result when you are dealing strictly in software code. It&#8217;s also easier to segment in software markets, creating a targeted, niche version of a software product for a specific segment, nipping at a market leader without drawing their fire. It&#8217;s much harder for a small hardware company to differentiate itself this way. On the other hand, the market leader that establishes itself and creates a large volume business, creates the important competitive advantages—cost efficiencies and brand recognition are the huge, defensible advantages. So I believe this point comes down to scale—in software markets, it&#8217;s easier for a small competitor to overcome the scale of larger competitors, and develop a niche strategic advantage. While in hardware, the large competitors can use scale to create the ultimate competitive advantage.</p>
<p style="text-align: justify;">LOCALIZATION REQUIREMENTS<br />
This is an area in which hardware companies normally have an advantage. They usually have simpler user interfaces, and sometimes utilize symbols extensively in their interfaces, greatly reducing translation requirements into local languages. Hardware companies do have to deal with some physical differences in standards, such as electrical—but these have stabilized over time, and are often handled in the standard product.</p>
<p style="text-align: justify;">Conversely, software user interfaces are usually language intensive and more complex, with thicker user manuals. This requires software companies to live with higher localization costs and longer lead times to market worldwide. The exception to this is complex software sold to highly technical users, where English is often used as the standard language.</p>
<p style="text-align: justify;">POTENTIAL FOR DOMINANCE<br />
I&#8217;m going by mostly by empirical evidence here. It seems that there have been a lot more hardware companies who have dominated there respective businesses, for a longer period of time than in software. For every Microsoft (and there&#8217;s really only one of those!) it seems there are many more examples like Intel, Cisco, IBM, HP, Dell, etc. Hardware markets tend to commoditize more easily, but with standardization on a couple of leading brands. It&#8217;s hard to make money in the long run in hardware unless you are one of the top two or three players. Large hardware markets are also relatively larger in revenue than large software markets, allowing market leaders to more fully utilize their profit and cost advantages over competitors, by spreading marketing costs over large product volumes. So if you&#8217;re looking to build a truly dominant company, the odds are greater in hardware—although you probably are still better off heading to Las Vegas, and putting your life savings on roulette red!</p>
<p style="text-align: justify;">There are many more ways to contrast and compare hardware and software companies, but I will end it here. What other points would you add?</p>
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<p>Phil Morettini is President of PJM Consulting, Management Consultants to Tech Companies PJM provides assistance in Management, Product Marketing and Biz Dev. More Articles at  Tech Management Blog . Contact Phil at  Software Management Consulting</p>
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